How Can We Change Drinking Behaviours among ‘Baby Boomers’?
The term ‘baby boomer’ refers to those born during 1946-1964. In the UK, they account for around 25% of the population.
Studies have found that baby boomers indulge in more dangerous drinking behaviour than younger generations. For example, between 1992-2006, alcohol consumption among baby boomers (aged 45-64) increased by 85%, compared to 50% for over 65s and 24% for those aged 16-24.
Similar studies report increased alcohol-related deaths and a higher prevalence of alcohol-related hospital admittances among baby bombers. Their drug usage between 1993-2007 has also risen, and there is...